#TBT…E-Mail Communication…It Works!

Sarabeth Varriano & Rex Wade, University of West Florida Career Services

Higher Education institutions are under the microscope to demonstrate students’ return on investment for their  attained degrees. Included in that assessment is student success in realizing their career goals. Career Services offices rightfully focus on career education and job search strategies and preparations with their constituent students. The authors of this monograph rightfully remind us of the importance of strategic employer development that results in meaningful partnerships, sponsorships, and effective talent recruitment.

A helpful review of employer relations history and evolution over the past several decades provides a context for developing a comprehensive and effective employer development strategies that aligns with an ever changing world of work and economy that is in flux. A thoughtful treatment is provided for approaches, programs, marketing strategies, event coordination, fundraising, technological support, and program assessment no matter what the number of staff or size of the institution.

In just a few pages, the authors provide not just a approach to employer relations but practical examples that include sample job descriptions, event checklists, report charts, staff performance review forms, employer evaluation examples, miscellaneous printed and electronic ads, and much more that are a part of an information packed Appendix.

The authors stress the importance of having a dynamic program with a final chapter that provides insight into future employment relations issues and trends including topics such as accountability, internships, distance learning, recruiting trends and social media.

This monograph is a must for any new Career Services professional. As a veteran of over 20 years of Career Services experience, I also found it thought provoking and inspiring for new ideas, approaches, and strategies. As I add this book to my library, I am confident that I will often refer to it’s practical resources while developing and assessing an effective employer relations program.

We are looking forward to growing this communication process and are excited to explore new ways to measure its success.

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