Val Matta, Vice President of Business Development, CareerShift
Career counselors, you’re probably wondering, “How can a newsfeed of gifs and memes possibly make me better at giving career advice?” Well, if you use your professional blog that way, it probably won’t.
Sixty percent of businesses use a business or company blog to communicate with the information-seekers of the world, and these blogs receive 528,000,000 page views each month. That’s a lot of exposure for a brand. Why aren’t all career counselors doing the same?
Blogging offers professionals and students a unique way to network with others on a global scale. Here are a few reasons you should blog to connect with your job-seeking audience: Continue reading